Video marketing is an excellent visual way to showcase your business and demonstrate how you distinguish yourself from competitors. While a lot of marketing techniques do a good job of explaining different aspects of your business, video content marketing allows the viewer to see for themselves. However, poorly executed video marketing can have a negative influence on your business and even be detrimental to your business.
Potential Pitfalls of Poorly Executed Content Marketing
Unfortunately, most video content marketing professionals do not understand the complexities of visual communication and the necessary elements of conveying a business’ visual story successfully. By recording your business at the wrong time or failing to capture its uniqueness, you will end up investing time and paying a lot of money for a mediocre product.
Our Understanding of the Importance of Video Marketing
At Visibly Connected, we have over 15 years of experience in creating successful video email marketing. From successfully narrating your company’s story to capturing what your products or services are all about, we have done it all. We understand the importance of video marketing and the power visuals have to influence potential customers. By being aware of the specific cities of a wide range of industries, we enjoy telling your business’ story and the way that your products/services are special.
Will the filming of the custom video cause major disruptions to my business?
No, it won’t. We believe that video content marketing needs to be as natural as possible for it to be effective. As a result, we encourage you to keep your business’ doors open so that an average day’s atmosphere is visible.
What type of information should be included in a video marketing project?
There are different types of information that you can choose to convey in your video marketing project. Some of the most important things are how you are different from your competition and what makes your particular service or product special. If you would like advice on some of the things that might be relevant to include in your video, we would be happy to offer a consultation.
Can I opt out of being on camera myself?
Yes, this is not a problem. What we generally do when someone is camera shy is conduct an informal interview with you to get all of the important information about your business. We then hire a professional actor to do a voiceover for the video so that you do not have to appear in person, but all of the information about your business is conveyed to your audience.
What are the repercussions for canceling my video appointment?
It is very important to respect the scheduled date and time for the video shoot appointment. Unfortunately, if you end up canceling less than 48 hours prior to the appointment, we might have to charge a cancellation fee.
If you are looking for a great new way to promote your business and generate new interest, video marketing is a great option. For more information about some of the ways that you can use content marketing to your advantage, feel free to contact our team at Visibly Connected for more information at 281-744-9438.