You’ve bought into the idea of sending out a monthly E-Newsletter but now you’ve got no one to send it to. How do you start creating a list of quality E-Newsletter subscribers that have opted-in and are waiting to receive your message. Notice I used the word “quality” and didn’t mention anything about “quantity”.
If you are like most business owners, the amount of SPAM found in your inbox has you convinced that e-newsletters are nothing but irritating and give no value. Trust me I’ve received many e-newsletters to where I would agree with you, however, I’d like to take this opportunity to persuade you that E-Newsletters not
In business, the primary purpose is to increase revenue, and both marketing and sales are integral parts of that purpose. They are so integral, and so closely intertwined, that many do not recognize the difference between the two. In fact, in small businesses, the same person or people may perform both sales and marketing tasks; however,
Over the years, much has been gleaned from the ancient Chinese text The Art of War by Sun Tzu. I was looking to use it to unify the different accounts of war in the 3 novels, but instead found a wealth of information on how his philosophies could be applied to business and marketing. I
Our favorite businesses rarely become our favorite because of just one thing. Often, there is that one thing that we think of when that business is mentioned, but as we talk about the business, we realize that it is so much more. For example, one of my favorite local spots is a restaurant. The first
As the year wound to a close, I found myself browsing social media more than ever. I was off for two full weeks and enjoyed the peace, quiet, and browsing. One thing I definitely noticed in my browsing was how much more likely I was to pay attention to and read images that had text.
Christmas in our family has never been typical, but it has always been traditional. Christmas morning is always spent at the Cherry house where Nana makes her famous (for our family) cinnamon rolls, and there is a mountain of perfectly wrapped gifts under the tree. The most comfy tradition of all though is that we
As a business owner working to create or maintain a presence on the internet, an understanding of Search Engine Optimization (SEO) and how to use it to your advantage is important.Over the last six months, I have focused on ways to use keywords and Google tools to help you improve your SEO results. At this
The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. One of the most important elements to remember when designing your website’s navigation is to make it intuitive. Most websites use a horizontal menu
You want to engage with those who post on your social media pages. Many times when I am drifting through my personal social media, I wonder if anyone is even listening. Sure, I react and I post comments, but does anyone really care? On Facebook, everyone gets notifications of when someone reacts or comments on